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Website Usability Testing and Website User Testing- MacKenzies of Wick (Kiarie)

Elemental Creative provided Kiarie; an e-tailing offshot of MacKenzies of Wick, the largest candle retailer in the world, with usability consultancy in the re-development of their website www.kiarie.co.uk

MacKenzies of Wick required their website to be usable and requested Elemental Creative Ltd to carry out usability evaluation and user testing to increase the usability and profitability of the website.

Results

Elemental Creative Ltd manually measured the Kiarie website against a set of defined and recognised usability guidelines (also known as heuristics), based on those devised by leading usability expert, Jacob Nielson.

In addition to this, Elemental Creative Ltd carried out website user studies, performed by 4 real website users, which uncovered usability issues that had have been obscured or missed out using other evaluation techniques. Assessed over a number of tasks, the user task analysis provided real feedback on how the Kiarie website was used by real users.

The information from the user studies was compiled and analysed and findings were gathered in an in-depth but easy to read report, that provided recommendations on how to increase the website's effectiveness and return on investment.

Company Testimonial

"We were delighted with the usability study carried out on our website by Elemental Creative.

They were professional in every way and have certainly put us in the right direction. We have seen an increase in traffic and sales and have had many favourable comments about how much improved our site is.

I'd be very happy to recommend Elemental Creative and will be using them again."

What our Usability Testing Services will do.

Our expert usability services will help discover new markets and develop competitive barriers; understand the strengths and weaknesses of your website; discover how to improve the navigation on your website as well as improve customer satisfaction, loyalty and retention...Read all usability case studies

At Elemental Creative we only use state-of-the-art technology in our fully fitted usability lab to ensure that our testing is easier, faster, and more reliable- as well as cost effective. Click here for facilities.

Contact Us Now and Get Usable!

Contact us by phone on UK / NI: 028 89561900 or ROI / Europe: 048 89561900 or by e-mail at usability@elementalcreative.com

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