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Elemental Creative Newsletter Dec 2005

Welcome to the latest edition of our newsletter, which contains information on our free website audit, industry news, useful links, as well as company information.

Enjoy!
Noreen

In this edition:

Happy Christmas!!.
Useful Industry Information.
Meeting us at Upcoming Events.
Useful Web Links.

Happy Christmas!!

Welcome to our Christmas newsletter, which contains information on what's new within Elemental Creative, industry news and useful links.

2005 has been a very busy year for Elemental Creative, with new staff, new clients, as well as a new office- and not to mention lots of tradeshows, trade missions, and events- lets hope 2006 is even better!

We would like to take this opportunity to wish you a wonderful Christmas, and hope that the new year will be a peaceful and profitable one.
Happy Christmas,
The Team at Elemental Creative Ltd


Useful Industry Information


WCAG 2.0 and ATAG 2.0 Working Drafts

The Web Content Accessibility Guidelines (WCAG) Working Group has released Working Drafts of the Web Content Accessibility Guidelines 2.0 and HTML Techniques for WCAG 2.0 and a First Public Working Draft of Understanding WCAG 2.0. Following WCAG makes Web content more accessible to the vast majority of users, including people with disabilities and older users, using many different devices including a wide variety of assistive technology.

The Authoring Tool Accessibility Guidelines Working Group has released a Working Draft of Authoring Tool Accessibility Guidelines 2.0 incorporating Last Call comments. The guidelines are written to help developers create accessible authoring interfaces that produce accessible Web content. Resulting content can be read by a broader range of readers including those with disabilities.

The respective working groups are inviting comments by 21 December 2005:

Call for Review: Working Draft of Web Content Accessibility Guidelines 2.0

http://lists.w3.org/Archives/Public/W3C/WAI-ig/2005OctDec/0188.html

Call for Review: Working Draft of Authoring Tool Accessibility Guidelines 2.0

http://lists.w3.org/Archives/Public/W3C-WAI-ig/2005OctDec/0187.html


24/7 Real Media experts' Top Ten Online Advertising Predictions for 2006
1. Consumer-generated media will become increasingly attractive to advertisers.
2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities.
3. Advertisers, cable providers and interactive marketing experts will collaborate to address "The TiVo Effect".
4. Brand advertisers will drive the next wave of growth for the paid search market.
5. Best practices in localised mobile marketing will be perfected overseas in 2006.
6. Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys.
7. Technology and better data access will transform online advertising success to a formulaic equation.
8. Japan will be the next frontier for paid search and interactive marketing.
9. Mobile carriers will adopt new ad models to boost revenue beyond usage.
10. Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel.

For more information on the survey, visit http://www.247realmedia.com/about/press_2005/2005-11-08.html

Europeans to spend more on purchasing online this Christmas

According to a recent survey, Europeans plan to do almost 20% more of their shopping online this Christmas season, compared to last year. The increase in online shopping is attributed predominantly to convenience and time saved while purchasing on the internet, as well as the competitive online prices and the absence of crowds. The research found that :
. 20% expected increase in online Christmas shopping . 56% of Europeans to shop online this Christmas . 100% increase in number of consumers doing at least half of their shopping online
For more information, click on http://www.tradedoubler.com/pan/public/about/news/051116

Online on the Rise in Europe

Total media consumption increased throughout Europe in the past year; the Internet made the highest gains. A survey conducted by SPA and Synovate for the European Interactive Advertising Association reports a 17 percent increase in Internet usage over last year..
For more information, visit http://www.clickz.com/stats/sectors/geographics/article.php/3567906


Upcoming Events

Elemental Creative will be attending the following events:

Showcase 22-25 January, Dublin

Trade Visit to Cork - 24-25th January, Cork

Technology For Marketing - 7th-8th February, London

Microtrade Networking - 5th April, Dublin

ICT Expo 11th - 12th April, Dublin

We will be attending other events throughout the year, so make sure you book mark us!

Useful Web Links

Business Link

Online communication with government can save you time and money. Over the coming years, some government departments will make online returns and reporting compulsory. This interactive tool identifies which of the most frequently used online reporting and submission services apply to your business:
http://www.businesslink.gov.UK/

Skype

Skype is a little program for making free calls over the internet to anyone else who also has Skype. It's free and easy to download and use, and works with most computers.
http://www.skype.com/

VOIP Wiki

This Wiki covers everything related to VOIP, software, hardware, service providers, reviews, configurations, standards, tips & tricks and everything else related to voice over IP networks, IP telephony and Internet Telephony.
http://www.voip-info.org/wiki/

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