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About Google Adwords
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Google AdWords is designed to fit companies of all sizes and budgets. Google offers advertisers:
Highly qualified audiences: Your ads will appear to users searching on search and/or content web pages relevant to the keywords you have selected for your campaigns.
Control over expenses: You set the maximum cost-per-click (CPC) and daily budget amounts, which our system automatically monitors to ensure you never pay more than you want.
Maximum results with minimal investment: Your start-up costs are only a £5 (or your currency equivalent) account activation fee and a 4 pence minimum keyword (CPC).
Flexible terms: You will never be locked into a minimum time commitment or spending requirement.
How much does AdWords cost?
In the Google AdWords program, the cost of your campaigns really depends on you -- how much you're willing to pay and how well you know your audience. It all boils down to knowing your own goals and applying them to your account.
Several features in Google AdWords:
Custom Ads
Create a fully customized advertising campaign. Including writing the description content of your ad, selecting your own keywords and establishing your Cost Per Click rate per keyword.
Instant Ads
Google AdWords are live and circulating on the Google search result and network of sites instantly.
Regional Choice
You can decide to make your ad only viewable in a specific region, area or language, providing far greater conversion as you are only targeting customers that you can sell to and more likely to convert.
Other PPC engines supported:
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