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Focus Group Studies and Analysis

Focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public.

At Elemental Creative Ltd, our Focus Group Studies and Analysis services, carried out by usability experts, will identify any gaps in the message that your website or intranet 'gives out.'

What Will The Focus Group Research and Analysis Assess?

We will use a focus group to evaluate a newly designed website to retrieve user feedback and gauge initial reaction to a new design, by asking our onsite testers a number of website -orientated questions relating to their experience of using a company website.

In conjunction with your company, we will identify the major audience within you website and using this information, determine their characteristics and demographics.

We will use this information as the basis for the type of user we will use in the focus group.

What Is Involved In The Focus Group Research and Analysis?

Focus group discussions will show how a website differs from the users expectations, as well as show any potential problems that may be contained within a website

Focus groups rely on group interaction to trigger memories that may not arise during an individual interview. To ensure that the feedback is relevant and impartial and to avoid 'group think', Focus Group Analysis is performed using at least two groups for any one project.

Report and Recommendations

When the group meeting has been completed, all responses will be reviewed and analysed. The findings will be published in an easy-to-read report available in word, pdf format, online or print. Full access to all feedback is available.

Why Consider Elemental Creative?

We are an independent accessibility and usability testing company. As well as a wealth of experience and skills, we have no vested interest in the outcome of the tests and have worked with a wide range of companies and organisations to help them get usable!

Contact Us Now and Get Usable!

Contact us by phone on UK / NI: 028 89561900 or ROI / Europe: 048 89561900 or by e-mail at usability@elementalcreative.com

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